Cambridge United Women Sponsors Announced 2026

Key Points

• Cambridge United Women have announced their 2026/27 sponsorship line-up ahead of the new season at Grange Road.
• Macbrook Gas becomes the new front-of-shirt sponsor.
• Genie Ventures renews as back-of-shirt sponsor.
• Affinia takes over as sleeve sponsor following acquisition of Green & Purple.
• ServiceMaster joins as warm-up T-shirt sponsor.
• BaxterStorey expands its role to become official matchday sponsor.
• Women’s General Manager Charlotte Crisp and all five partner representatives issued statements.

Cambridge United FC (Cambridge Tribune) July 30, 2026 – Cambridge United Women are pleased to announce their 2026/27 sponsorship line-up as the team prepares for an exciting new chapter at Grange Road, in the heart of Cambridge. The move to Grange Road marks a significant milestone for Cambridge United Women, providing the team with a permanent home and strengthening their connection with supporters, partners, and the wider Cambridge community. To celebrate the announcement, the club recently brought together its 2026/27 partners for a special photo shoot at the new venue.

Who are the new sponsors for Cambridge United Women?

The upcoming campaign sees Macbrook Gas step up as the club’s new front-of-shirt sponsor, joining Cambridge United Women at a pivotal time in the team’s journey. Johnathan McKenna, Managing Director of Macbrook Gas, said: “We are thrilled to become the front-of-shirt sponsor of Cambridge United Women at such an exciting time for the club. The move to Grange Road represents a fantastic opportunity, and we’re proud to be part of the journey as the team continues to develop and inspire the local community.”

Back-of-shirt: Genie Ventures

Genie Ventures continues its valued partnership with the club, renewing its sponsorship of the back of the shirt for the 2026/27 season. Ciaron Dunne, Co-Founder of Genie Ventures, said:

“We are delighted to renew our partnership with Cambridge United Women. We’ve enjoyed being part of the club’s progress and are excited to continue supporting the team during this next stage at Grange Road.”

Sleeve sponsor: Affinia

Affinia joins the portfolio as the club’s new sleeve sponsor following the acquisition of Green & Purple. Having previously backed Cambridge United Women in the same inventory space, that support seamlessly transitions under the Affinia banner as the team steps into the new era. Ben Heneker, Director at Affinia, said:

“We are proud to join Cambridge United Women as sleeve sponsor for the 2026/27 season. Supporting ambitious teams and investing in our communities is an important part of who we are at Affinia. As women’s football continues to grow, we look forward to playing our part in this exciting new chapter for the club while continuing to strengthen our connection with the wider Cambridge community.”

Warm-up T-shirt: ServiceMaster

ServiceMaster also joins the family of partners as the new warm-up T-shirt sponsor, further bolstering the network of businesses backing the squad. Malcolm Bennett, Managing Director of ServiceMaster, said:

“We are delighted to support Cambridge United Women as the club’s warm-up T-shirt sponsor for the 2026/27 season. The team’s ambition, professionalism and commitment to growing the women’s game in Cambridge align closely with our own values, and we’re proud to play a part in this exciting new chapter at Grange Road. We look forward to supporting the players and celebrating their successes throughout the season.”

Matchday sponsor: BaxterStorey

BaxterStorey Cambridge United’s trusted catering partner takes on an expanded role as the club’s official matchday sponsor for the 2026/27 season, further cementing the collaborative relationship between the two organisations. Rupert Pocock, BaxterStorey Regional Director, said:

“We are pleased to expand our partnership with Cambridge United by becoming matchday sponsor for Cambridge United Women. As the club’s catering partner, we’re passionate about supporting the wider Cambridge United community and are excited to play our part in this new chapter.”

What did Charlotte Crisp say about the new sponsors?

Women’s General Manager Charlotte Crisp said:

“We are incredibly excited to welcome our 2026/27 sponsors as we begin this new chapter at Grange Road. Moving to the heart of Cambridge is a major step forward for Cambridge United Women, and having the support of partners who share our ambitions makes this moment even more special. Macbrook Gas, Genie Ventures, Affinia and BaxterStorey all play an important role in helping us continue to grow the women’s team, and we are hugely grateful for their commitment and belief in what we are building.”

When will Cambridge United Women play at Grange Road?

The Women’s team will begin their 2026/27 FA Women’s National League South East Division 1 campaign with an away trip to Billericay Town on Sunday 16 August, before hosting back-to-back home games at Grange Road against London Bees on Sunday 23 August and Dulwich Hamlet on Sunday 30 August. The club has confirmed that match tickets for all home fixtures are available to purchase, along with Season Tickets. Fans purchasing a Season Ticket before Sunday 9 August will have the final pre-season game against Wroxham (Sunday 9 August) included.

In the League Cup, Cambridge United Women have been drawn in a group alongside Norwich City, Stevenage, and Luton Town, with exact fixture dates to be confirmed in due course. The team will also return to the Cledara Abbey Stadium for selected fixtures, including a home match against MK Dons on Sunday 20 September and the final league game of the campaign against Saltdean United on Sunday 25 April.

Background of the development

The announcement of the 2026/27 sponsorship line-up follows Cambridge United’s confirmation in February 2026 that the Women’s team would play their home fixtures at Cambridge University’s historic Grange Road Stadium from the start of the 2026/27 season. This move ends a long period in which the women’s side played home matches outside Cambridge, including at St Neots Town’s ground, and marks the team’s return to the city for the first time in several decades.

Grange Road, founded in 1896 and jointly owned by the University’s rugby and football clubs, has undergone recent redevelopment to provide an outstanding home for the team. The relocation is seen as a shared commitment between Cambridge United and Cambridge University to support the continued growth of women’s football in the city, offering new opportunities to inspire players, students and fans across Cambridge and beyond.

Prediction: How will this affect Cambridge United Women and supporters?

The new sponsorship line-up and the move to Grange Road are expected to strengthen Cambridge United Women’s profile within the local community and provide a more stable platform for long-term growth. With increased visibility through front-of-shirt, back-of-shirt, sleeve, warm-up and matchday sponsorships, the team is likely to attract greater fan engagement, media attention and potential commercial opportunities in the 2026/27 season and beyond.

For supporters, the return to Cambridge means easier access to home fixtures and a stronger sense of local identity for the women’s side. For players and staff, the presence of committed partners such as Macbrook Gas, Genie Ventures, Affinia, ServiceMaster and BaxterStorey signals confidence in the project and may help in recruiting and retaining talent. If the team performs well on the pitch and leverages its new home effectively, the 2026/27 season could mark a turning point in the club’s women’s programme, with ripple effects for grassroots participation and commercial investment in women’s football across the region.

Cambridge United Women’s 2026/27 sponsorship line-up reflects the continued growth and ambition of the team, with partners joining the club as it enters an exciting new era at Grange Road. The club looks forward to welcoming supporters, sponsors and the wider Cambridge community to its new home ahead of the new season.